Wednesday, November 24, 2010

Ads, the vicious cycle

Ads drive me up the wall and I'm positive that I'm not the only one. Which is why so many people download movies and television shows illegally or buy them on DVD. Of course the TV channels are designed to generate ratings so that companies will buy ad space on those channels, but by doing this it drives people away because they don't want to see ads. It is a vicious cycle.

What happens is that there is only so much time in a day. There is a balance of shows to ads. As the ratings drop the channels get desperate. They sell off more ad space at lower prices to keep up the cash flow. However that ad space has to come from somewhere. It is not procured from thin air. It has to come out of the time there is for shows. Which then drives even more people away. If this cycle continues eventually TV will only just show ads. It will be a billboard in your lounge room.

So how can it be fixed? I have absolutely no idea. The Internet was supposed to be this ad free utopia for watching shows and movies but instead of getting ads intermittently throughout the show you get one long one at the start which you cant skip or you get them popping up on the bottom of the screen. Honestly I don't know which one is worse.

1 comment:

  1. I hate it when there are more ads near the end of a show and then as soon as the ads finish, the show cuts back in with literally 5 seconds and then the end credits. Luckily Foxtel allows recording, however this now means you still have ads and you need to fast forward. Plus, recording means you never get to watch the show at the time when it was on - or when you just sat down!